Extendeal
End-to-end rebranding.
Brand &
Product
From product consulting to Head of Design to Head of Marketing.
My experience at Extendeal began with a consulting project to optimize the shopping cart experience on their platform. As we progressed, the initial scope evolved, and what started as the redesign of one module became a complete overhaul of the user experience.
This change extended to other areas, as it became crucial to communicate this transformation both internally and to customers. So, I took on the role of Head of Design, forming a team dedicated to supporting the different areas of the company.
Together we developed Extendeal's new identity, brand manual and communication strategy. Months later, I took on the role of Head of Marketing, taking the brand to new levels of projection and growth.
